For over 20 years, I’ve watched organizations chase technology solutions while ignoring the operational foundations that make them work. AI is just the latest chapter in this pattern. The difference now? The stakes are higher, the pace is faster, and there’s no time for transformation theater.

How I work

I don’t implement technology—I create operational clarity that lasts. This means diagnosing what’s actually broken (not just what feels broken), building systems that align people and processes with outcomes, and developing your team’s capacity to sustain the work after I'm gone.

My approach is collaborative, not prescriptive. I’ve led transformation from the inside as Director, Program Lead, and Evangelist. I’ve guided it from the outside as a consultant designing sustainable products and systems. I know what works because I’ve built things that endure: organizations still using frameworks I created 5-10 years ago, 70+ agency stakeholder alignments that held, and teams where successors came from within.

Why this work matters to me

Mission-driven organizations don’t have the luxury of failing forward with expensive technology experiments. You're accountable to communities, stakeholders, and causes that matter. You need AI transformation that actually delivers on your mission—not just impressive demos or consultant decks that gather dust.

I wrote Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow in 2017 because I saw organizations struggling with the same fundamental challenge: how to build systems that could evolve with technology rather than be replaced by it. Since then, it’s helped organizations from the Central Park Conservancy to the National Heart, Lung, Blood Institute at NIH, from small foundations to global brands. The principles haven't changed—AI just makes them more urgent.

My track record

I've spent two decades making digital transformation actually work—first at the intersection of web, mobile, and social, then through digital-first operations, and now as AI reshapes everything. I’ve worked with mission-driven organizations, major brands, and complex institutions to build foundations that last.

Organizations I’ve helped include Advisory Board, the Joan Mitchell Foundation, American Society of Civil Engineers, National Geographic Society, and dozens more through Designing Connected Content and direct consulting engagements.

Working with me

I bring strategic clarity without the jargon, operational expertise without the overhead, and accountability without the micromanagement. Engagements are collaborative and time-boxed. We’ll identify quick wins while building sustainable capacity. And when our work is done, your team will be equipped to continue without me—that’s the whole point.