AI didn’t create your content problems. It exposes them.

I help small and mid-sized mission-driven organizations build the foundations they need to keep up with how the internet changes.

Mission-driven organizations don't struggle with AI because they lack good intentions—or even good people. They struggle because the foundation wasn’t built to support what they're being asked to do now.

The gap shows up in the same three places every time.

You're creating more content—but it's not working harder for you. It lives in silos, gets recreated from scratch, and doesn't travel across channels the way it needs to.

Your team is reactive. They're executing requests instead of building toward something. Strategy exists on paper but gets swallowed by the day-to-day.

You've invested in tools and platforms. Some of them aren't being used. Others are being used for the wrong things. And now AI is knocking on the door.

These aren't separate problems. They're the same problem: the operational foundation wasn’t built to scale and can’t keep up with today’s demands.

Working together, we fix that.

Not by adding more tools or more processes. By finding what's actually broken and building stable infrastructure that makes everything else work.

Working together gives you back control of your time, operations, and decisions.

  • Get time and money back to work on the mission

  • Avoid bottlenecks and stay nimble without more resources

  • Create confidence that you’re working on the right things

How we work together

Every engagement starts with understanding your situation. Where you go from there depends on what you need.

Diagnosis – Gain clarity on what's working and what's not

Strategy and advising – Create a vision and roadmap to navigate the change

Capacity building – Train the team to execute and sustain the work

Why Carrie Hane?

Web → mobile → social → digital-first → AI-ready

For 20+ years, I’ve been making things actually work. I don’t implement technology; I build stable infrastructures that last. I’ve led transformation from the inside as Director and Program Lead. I’ve guided transformation from the outside as an evangelist and consultant, designing sustainable products and systems. 

  • Organizations still using frameworks built 5-10 years ago

  • 70+ agency stakeholder alignment around new technology and operations

  • Teams where successors came from within

I've been writing about content strategy and digital transformation on my Tanzen Consulting blog since 2016.

More about how I work

Designing Connected Content

I co-authored Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow in 2017 (published in 2018) because organizations were already struggling to build systems that could evolve with technology. The principles haven't changed. AI just makes them more urgent.

Organizations where teams have put these ideas to work:

Advisory Board

All Trails

Atlassian

AT&T

Autodesk

Central Park Conservancy

Joan Mitchell Foundation

National Geographic Society

Nordstrom

Puma

Restaurant Brands International Inc. (“RBI”)

Spothero

Tata Digital

Unilever

University of Edinburgh

Vinmonopolet

Ready to build your foundation?

Let’s talk about what’s getting in the way.

Let’s work together